Is Victoria Beckham keeping up with Kim Kardashian? Former Spice Girl has followed in reality star's footsteps by putting family at the front of her brand, pivoting to a fashion career and befriending Hollywood pals

At 50, the former Spice Girl has transformed herself from a popstar to matriarch of a celebrity family, and half of one of Britain's most loved couples.

How Posh Spice exploded at the ultimate insult about her wedding list: Read the deliciously indiscreet memoir of the Spice Girls' PR man ALAN EDWARDS

I was on the phone, listening carefully to my daughters. 'OK, so dark hair is Posh, curly hair is Scary, blonde is Baby, then ginger is. . . Ginger and that leaves Sporty. Yes, thank you, girls.'

Boris Becker displays painful-looking elbow injury as he joins his fiancée Lilian de Carvalho Monteiro on the beach in Costa Rica - ahead of filming Bear Grylls' Netflix survival show

Shirtless Boris Becker displayed a painful-looking elbow injury as he strolled on the beach in Costa Rica with his fiancée Lilian de Carvalho Monteiro on Wednesday.

EDEN CONFIDENTIAL: Meghan Markle's favourite hairdresser gives Prince Harry's ex-girlfriend Cressida Bonas striking new look

EDEN CONFIDENTIAL: George Northwood has, I hear, been tending the locks of Cressida Bonas, Harry's former long-term girlfriend.

Cruz Beckham accompanies the Spice Girls on guitar as he shares unseen video of the girl band reuniting to sing Mama at Victoria's 50th bash

Cruz Beckham sent fans into frenzy as he shared an unseen video of himself performing with the Spice Girls at his mum Victoria's 50th birthday bash last month. 

Spice Girls star Mel B signs 'six-figure deal to appear on Holly Willoughby's new Netflix show Bear Hunt and has already jetted to Costa Rica to film'

Mel B has reportedly signed on to the new Netflix series Bear Hunt which will be fronted by Holly Willoughby and Bear Grylls.

ALISON BOSHOFF: Why Geri Halliwell doesn't Wannabe a part of the Spice Girls' 30th anniversary celebrations

ALISON BOSHOFF: However, although Victoria, Mel B, Mel C and Emma Bunton were all keen on the doc, after a number of meetings Geri Halliwell was still against the idea.

Mel B breaks her silence after her 'frosty reunion' with Spice Girls bandmate Geri Horner at Victoria Beckham's birthday bash

The pair are thought to have had a tense exchange before keeping their distance from one another at the party, after Mel claimed in a recent interview that Geri has lied about her age.

Romeo Beckham gets back to work as he boards the Brentford FC coach with a personalised £1700 Gucci bag after mother Victoria's star-studded £250K birthday bash

Romeo Beckham was spotted boarding the Brentford Football Club coach as he travelled with the B squad to take on Stockport County on Tuesday.

Mel B, Salma Hayek and Eva Longoria were among the guests wearing Victoria Beckham's dresses to her exclusive 50th birthday bash at Oswald's

As stars descended on Oswald's in Mayfair, many guests at Victoria Beckham's exclusive 50th birthday bash paid tribute to the birthday girl in the best way - by wearing her designs.

Victoria Beckham's 50th birthday party post sparks hilarious 'cardboard cut-out' conspiracy theories about the star... but do YOU believe cynics' 'copy and paste' accusations?

Victoria Beckham's 50th birthday party pictures have stirred a hilarious conspiracy theory among her fans and followers. 

Geri Horner was 'back to Ginger Spice mode' as she sang with her bandmates while attending Victoria Beckham's birthday bash without under-fire husband Christian, body language expert reveals

The singer, 51, made a solo appearance at Victoria's 50th birthday bash at London's swanky private members club Oswald's on Saturday.

Cruz Beckham's VERY sweet tribute to mum Victoria at her star-studded 50th birthday is revealed... as he is spotted out on low-key dog walk the morning after raucous party

Cruz Beckham, 19, paid an incredibly sweet tribute to his mum Victoria at her 50th birthday party on Saturday night - by harking back to her Spice Girls days. 

Inside Victoria Beckham's wild 50th birthday party: KATIE HIND and ALISON BOSHOFF reveal how that Spice Girls sing-along got started and the surprising star of the dancefloor

It's the sign of a good party when the birthday girl leaves by piggyback - just ask Victoria Beckham. At 2.30am, she was seen being carried from members' club Oswald's on husband David's back

Tom Cruise, 61, showed off his VERY athletic side as he dropped into the SPLITS on the dance floor at Victoria Beckham's 50th glitzy birthday bash

Tom Cruise wasn't shy when it came to showing off his very athletic dance moves at Victoria Beckham's 50th birthday party on Saturday.

Victoria Beckham wraps her arms around close friend Eva Longoria as they celebrate her birthday at star-studded party: 'Love you VB'

Victoria Beckham and Eva Longoria proved they are the best of friends as they posed for Instagram pictures while partying at her 50th birthday bash in London on Saturday. 

Victoria Beckham gushes being reunited with the Spice Girls was the 'best gift she could have wished for' as she shares group snap from 50th bash

Victoria Beckham gushes that being reunited with her Spice Girls bandmates was the 'best gift' she could wish for as she celebrated her 50th on Saturday night.

Posh kicked off her golden stilettos and danced until the early hours, despite her broken foot! KATIE HIND and ALISON BOSHOFF take us inside Victoria's Beckham's 'old-school' 50th bash, as A-listers drained dozens of £170 bottles of Tequila!

It's the sign of a good party when the birthday girl leaves by piggyback - just ask Victoria Beckham. At 2.30am, she was seen being carried from members' club Oswald's on husband David's back

Posh kicked off her golden stilettos and danced until the early hours, despite her broken foot! KATIE HIND and ALISON BOSHOFF take us inside Victoria's Beckham's 'old-school' 50th bash, as A-listers drained dozens of £170 bottles of Tequia!

It's the sign of a good party when the birthday girl leaves by piggyback - just ask Victoria Beckham. At 2.30am, she was seen being carried from members' club Oswald's on husband David's back

Mel B teases Spice Girls reunion AGAIN after performing with her bandmates at Victoria Beckham's 50th birthday party

On Saturday, Mel B and her old bandmates attended Victoria's 50th birthday bash in London  and got up to do a rendition of their 1998 track Stop.

The ultimate party bags! A-listers Eva Longoria, Salma Hayek, Mel C and Emma Bunton clutch gift bags from Victoria Beckham's designer line as they leave her £250,000 birthday bash

Her husband David, 48, spent an estimated £250,000 on the extravagant bash for his wife, held at private members club Oswald's in London's Mayfair.