How a pint of Guinness became trendy: Once the tipple of blokes in pubs and rugby lads, stars like Kim Kardashian and Olivia Rodrigo have sparked Gen Z 'pints for likes' craze which sees TikTokers hunting for the perfect pour then rating it for followers
Whisper it quietly, but Guinness, once the reserve of elderly men and boozing rugby lads, has become trendy with the black and white ale finding popularity among the younger generation.
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